It’s not often that a company celebrates 100 years of business. When that milestone is reached, a deep dive into that company’s past and present can reveal a fantastic brand story. For Lockheed Martin, it revealed a 100-year track record of dynamic innovations that lead to many new breakthroughs.
As the Production Director for Verse Group, Michael was instrumental in the implementation of this bold new visual identity system, activating the existing Lockheed Martin logo into a visual metaphor for accelerating innovation.
15 April 2012
New York, NY